Mirplay Redefines Premium Haircare with Hera and Aether Spa

*Hera Massage at Status Club Barber Shop in Barcelona*

Where premium design meets the new era of hair and grooming

The world of hairdressing and barbering is evolving. Today, professionals are no longer simply offering a haircut or a styling service — they are creating complete experiences around beauty, wellness and personal care.

At Mirplay, we have always believed that the future belongs to those who can anticipate these changes. That is why our team of designers and engineers continuously listens to professionals, observes emerging trends and transforms new market demands into innovative solutions.

This philosophy is behind two of our latest launches: Hera Premium Shampoo Unit with Massage and Aether Spa Shampoo Unit, two solutions designed to take haircare and grooming to a new level of comfort, design and premium experience.

Hera: the premium shampoo experience, redesigned

Hera has been created for salons looking to go beyond the traditional shampoo service.

Combining sophisticated aesthetics, premium materials, ergonomic design and an integrated massage experience, Hera transforms one of the most important moments of a salon visit into a genuine wellness experience.

The result is a shampoo unit designed not only to look exceptional, but also to make clients feel exceptional.

Its massage functionality responds to a growing demand for more complete and relaxing services, allowing salons to incorporate a premium wellness element into their everyday treatments.

Hera is a reflection of Mirplay's approach: high-end design and functionality made accessible to professionals looking for real value.

Aether Spa: bringing spa treatments into the salon and barbershop

With Aether Spa, Mirplay goes one step further.

Designed specifically for professional scalp and hair spa treatments, Aether allows salons and barbershops to create a dedicated environment for premium care rituals and advanced treatments.

Its design combines functionality, comfort and aesthetics to create an immersive experience for both the professional and the client.

Aether is particularly aligned with the rise of hair spa and scalp-care treatments, a category that is gaining momentum internationally as consumers become increasingly interested in the health of their scalp, the quality of their hair and the overall experience surrounding personal care.

From relaxing scalp rituals to specialised treatments, Aether gives professionals a versatile platform to develop new premium services and create additional business opportunities.

A new era of men's grooming

One of the most significant changes taking place across the beauty industry is the rapid expansion of men's grooming.

For many years, premium hair and beauty rituals — including conditioning treatments, scalp massages and wellness-focused hair services — were primarily associated with women's salons.

That landscape is changing.

Men are becoming increasingly interested in advanced haircare, scalp health, relaxation and premium grooming experiences. As a result, more barbershops, hair salons and beauty centres are expanding their offering to include treatments that go far beyond the traditional haircut or shave.

This is creating a new and exciting market for professionals — and an important opportunity for Mirplay.

The modern barbershop is increasingly becoming a destination for personal care and wellbeing. Clients are looking for experiences, not simply services. They want comfort, quality, technology, design and treatments that make them feel good.

This shift is opening the door to a new generation of premium grooming concepts.

Premium quality at a reasonable price

At Mirplay, innovation has never meant creating products that are inaccessible to most professionals.

Our objective is different: to combine premium design, high-quality materials, advanced functionality and competitive pricing to make professional innovation a realistic investment.

Both Hera and Aether have been developed with this philosophy in mind.

Their premium positioning, combined with an accessible price point, has helped them attract the attention of professionals around the world. Today, these solutions are already present in exclusive salons and barbershops internationally, becoming best-selling products in an increasingly competitive global market.

Their distinctive design has also earned industry recognition, with the products being nominated for product design awards, highlighting the work behind their aesthetics, functionality and innovation.

Designed by Mirplay. Inspired by the market.

Behind Hera and Aether is the work of our multidisciplinary team of industrial designers and engineers, working closely together from the first concept to the final product.

But design at Mirplay doesn't start with a blank sheet of paper.

It starts by listening.

We listen to salon owners. We listen to barbers. We listen to distributors and industry professionals. We observe how consumers are changing the way they think about beauty and personal care. And we look for the opportunities that these changes create for professionals.

This is what we mean when we say "One Idea Ahead."

Being one idea ahead means anticipating what professionals will need tomorrow — not simply responding to what they need today.

The emergence of hair spa treatments, the growing importance of scalp care and the expansion of premium men's grooming are clear examples of where the industry is heading.

We don't just design furniture. We design solutions for the future of the professional beauty industry.

With Hera and Aether Spa, we are helping salons and barbershops turn everyday haircare into a premium experience — combining design, innovation, comfort and business opportunity in a new generation of professional equipment.

Because the next big trend in haircare is not just about what happens to your hair.

It's about how you feel while taking care of it.

And at Mirplay, we're already thinking about what's next.